Analysis of servo market scale and brand competition

The market scale of domestic AC servo was about 2 billion yuan in 2006. The market scale has maintained a compound annual growth rate of more than 25% in recent years, which is among the fastest growing among all automation products. Moreover, with the accelerated transfer of the world's manufacturing industry to China, the domestic CNC equipment is rapidly developing to high performance and high added value with the support of national policies, the cost performance of domestic AC servo system is rapidly improved, and the market of AC servo system will continue to maintain the momentum of rapid growth. It is expected that the annual average growth rate will fluctuate around 20% by 2010. The user regions of China's servo products are mainly distributed in East China, South China and North China, of which the East China market (Shanghai, Jiangsu, Zhejiang and Shandong) accounts for 45%, South China dominated by Guangdong and North China dominated by Beijing and Tianjin account for about 15% respectively. About 10% in central and Northeast China. East China market is the largest consumer market, and this trend will continue. At present, the top three purchase factors of domestic users are stability, reliability, price and service. This also shows that the current domestic AC servo market is still in a relatively low stage, and the full utilization of performance and functions is not in an important position. In the long run, the key success factors of servo manufacturers should be the cost performance, reliability, technical content, market share and brand influence of products.